U-Haul Vehicle Rentals
On November 18, 2020, Benjamin Viot filed an Application for authorization to institute a class action and to obtain the status of representative against U-Haul Co. (Canada) Ltd., a company that rents cars, vans and trucks, as well as against Web Team Associates, Inc., which acts as an intermediary on behalf of U-Haul.
The consumers included in the class action paid a higher price than the advertised rate for their rentals, which is not legal in Quebec. The action therefore aims to compensate consumers who overpaid as a result of these companies’ illegal practices.
The application will be presented before a judge of the Superior Court of Quebec in the coming months.
Criteria to be part of this class action
You are included within the proposed class action if you entered into a contract with the Defendants in Quebec for the lease of a vehicle, since November 18, 2017, and have paid an amount greater than the amount initially advertised, with the exception of GST, QST and duties payable under a federal or provincial law when, under that law, such duties must be collected directly from the consumer to be remitted to a public authority.
All consumers who meet these criteria may be entitled to compensation if the class action is successful.
You can sign up to receive information on this class action. We will keep you informed of developments as they occur.
For more information on how to become a member of a class action, see our What are class actions? section.
The class members are jointly represented by TJL and Grenier Verbauwhede Avocats.
Summary of the class action
In order to allow consumers to have complete information before purchasing a good or service, the Consumer Protection Act (CPA) prohibits merchants from charging a price that is higher than the one advertised. It also requires merchants to ensure that consumers are properly informed of all important facts. The CPA prohibits merchants from misleading consumers by offering lower prices than what the consumers will ultimately pay.
However, the Defendants have adopted various schemes in the context of their vehicle rental business in order to give consumers the impression that they have access to rental prices that are not, in reality, the ones they will ultimately have to pay. The Defendants systematically violate the CPA by announcing, on their website, in their mobile application, and in various advertisements and announcements, prices that are lower than the price ultimately charged for the rental of cars, vans, and trucks, as the case may be.
The plaintiff wants to put an end to this harmful practice on behalf of all consumers and obtain a compensation equivalent to the amount that exceeds the price that was announced, as well as punitive damages.